Laura Petrucci is a creative director, creative consultant, and visual researcher based between aesthetics, culture, and perception.

Her work investigates how images shape desire, identity, and collective imagination, using visual language as a tool to build meaning, provoke questions, and create emotional architectures. Moving across digital culture, sensuality, philosophy, feminism, and symbolic research, Laura develops concepts and visual worlds that are not only meant to be seen, but decoded, felt, and inhabited.

She founded Erotocomatose, a digital-first aesthetic and research platform that has evolved into a distinctive creative universe and visual identity. Through Erotocomatose, Laura explores how the female body is perceived, represented, and experienced within contemporary digital culture, merging sensual imagery, critical thought, scientific references, and philosophical inquiry.

Erotocomatose is built on contradiction: sensual yet intellectual, playful yet analytical, hyper-feminine yet conceptually sharp. Its language moves between beauty and discomfort, softness and complexity, surface and depth.  At its core, Erotocomatose is a system of questioning.

Laura’s approach to creative direction grows from this same tension. Her work does not simply create a look: it builds systems of meaning. Each image, word, symbol, reference, texture, and strategic choice becomes part of a wider narrative structure. The objective is not only to produce an aesthetic, but to define a point of view.

Today, Erotocomatose also operates as a creative studio and collaborative platform. Led by Laura’s vision and creative direction, the studio works with a selected network of collaborators across visual production, strategy, design, communication, PR, art direction, writing, and cultural research. This allows each project to be shaped with both a strong authorial identity and a wider professional structure.

While born online, Erotocomatose is committed to translating its visual and conceptual research into the physical world. Its trajectory moves from screen to space through objects, installations, apparel, spatial interventions, editorial projects, and collaborative activations that extend its philosophy into tangible form.

Erotocomatose is Laura Petrucci’s creative direction practice, research platform, and creative studio: a method for turning aesthetics into questions, images into systems, and sensuality into critical intelligence.

Creative Direction Creative Consultancy Brand Identity & Positioning Visual Research Concept Development Campaign Strategy PR & Cultural Positioning Editorial Narratives Art Direction Visual Production Collaborations & Activations Spatial Concepts Objects, Apparel & Physical Extensions get in touch with Laura and her team erotocomatxse@gmail.com